Mohammad Al Kadi and Hani Hashem, two students of the College of Industrial Management teamed up to win a third place at the GCC National Finals of Henkel Innovation Challenge held in Dubai on February 7, 2013. The two have earlier been selected to represent Saudi Arabia in the national challenge.
The two made a powerful presentation and a convincing case with their innovative concept called ‘Persil Essential’. This concept introduces a novel idea about how Henkel can leverage the iSense technology to help customers mix and smell their own customized perfume online. This mix can then be added to the Persil laundry detergent to help create a unique and individualized product for customers.
The Henkel Innovation Challenge invited students from across the globe to create a new product or technology for a Henkel brand in 2050 and triple the value they create by promoting sustainable development. In its 6th year, the competition is an international ideas-competition for students. Out of 25 student teams who applied from Saudi Arabia and UAE, the 7 best ones were selected to present their creative ideas. By virtue of winning the Saudi national competition, Mohammed and Hani were then mentored and invited to Dubai to present their product before Henkel top-level management jury. Dr. Robert Opoku, an Assistant Professor of Marketing at the College of Industrial Management and one of Henkel’s key university partners was also invited to support the students and witness the finals.
This annual Henkel Innovation Challenge is open to all students across the world and offers them a unique platform to bring forth their creativity on an international platform. As part of its efforts to enhance creativity and innovation among the student community in Saudi Arabia and UAE, Henkel GCC launched the outreach program for the Henkel Innovation Challenge for the first time in this region.